B2B Marketing - Business to Business
The buying process has changed in the Information Age, buyers search for what they want and do not want to be engaged by a salesperson until they choose to.
Instead of cold calls, mailers and blanket ads, buyers respond to quality content that is enlightening, targeted emails and reviews. Today's buyers engage through live chat, online forms, email and web meetings. Phone calls and face-to-face meetings are less common and usually the secondary means of interaction, often used when close to making a purchasing decision.
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