Avoid Marketing Fads
There are many marketing fads and trends in today's business world, unfortunately, most provide minimal, if any return.
- Social Media Ads
- Click Funnels
- Mass Email
should be a part of an overall marketing strategy and plan. On their own, each is not very effective, as a process in a campaign, they are much more successful and provide a greater return.
All to often, marketing activities are performed by business owners, without the knowledge and insight required to achieve the greatest possible outcome with that activity.
A simple example, below are two subject lines for a monthly newsletter, ask yourself, which email would I open?
Ex 1: January Newsletter
Ex 2: Increase site traffic, reduce costs and much more
I trust you will agree, the 2nd example is much more appealing and likely to be read. Unfortunately, so many small businesses use the first example and then feel as though email marketing is not effective.
That's just one of the many methods to improve email open rates and click-throughs.
- How are lists segmented?
- How often are emails sent?
- When are emails sent?
and so much more is required to achieve the greatest possible outcome.
Then what happens when the email is read, what is the call to action, what does the reader see when they click on a link in the email?
Is that content generating a lead, or just turning the visitor off and causing them to leave your site?
Besides a poor return on money spent, opportunities are lost, those buyers will be left with a bad impression of your brand and not return. Remember, you don't get a second chance to make a first impression.
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