"It's not just about what you do, it's how you do it that makes a real difference"
The Astute Difference is achieved by "How Astute Group Develops and Delivers Comprehensive Marketing Solutions, Tailored Specifically to the Clients Business".
A marketing solution is much more than a service, and an Astute Solution is much more than that, here's how,
Big Picture Perspective - In-depth analysis of the industry, markets, and competitors
Strategic Planning - Strategies are formulated and a plan is developed to get all involved parties aligned and working together, similar to a symphony orchestra
Tactical Implementation - Years of experience, continuous learning, and keeping abreast of industry trends (not fads) enable Astute Group to implement proven and effective tactics, which achieve above-average results, often much greater than average.
Multi-Tier Promotion - Results are greater and achieved quicker when campaigns reach target markets, with a uniform message, delivered across multiple channels. Most services are singular by design, the "cookie-cutter" approach that optimizes profits for the service provider does not support comprehensive
Evolution by Analytics - Change is inevitable, yet change can be minimized by building a solid foundation. Similar to a well-built home that may need some modernization. By analyzing and reporting regularly on Key Performance Indicators (KPI's), we stay ahead of the market and evolve if necessary, to ensure continuous performance and strong positioning.
specifically, our "Big-Picture" approach coupled with our proprietary process, S.T.O.M.P. which result in accelerated growth, improved ROI and increased market share.
About Astute Group
We're strategies with a passion for marketing. A passion developed by experience and enforced through education. Having experience in the family business and later as a small business owner myself, I’ve personally suffered the challenges small business face with identifying the real return on marketing. That drove my decision to go to college and study marketing. Upon graduation, I developed my expertise by working for two different Fortune 500 companies, and two smaller organizations. I started my business to empower small businesses with the expertise and resources needed to market like a big business, scaled to their budget. I want to help small business owners achieve the American dream, a dream that is becoming more of a fantasy as larger corporations dominate more and more markets.
Solutions Built Around Your Business
Small business marketing solutions scaled to fit your needs. Whether it's a small campaign or a large project, we'll get it done and achieve your goals. We don't believe in "One Size Fits All" because each business is different, with different goals, different resources, different markets. We develop a solution specifically for your business. Building on what you're doing right and supplementing what's needed.
Our Process Drives Results
S.T.O.M.P. is our exclusive process provides the framework to achieving your marketing goals and taking your business to the next level.
The one thing all successful businesses have in common is great marketing. It takes expertise to be great, marketing is our expertise, let us help your business grow through great marketing. Great marketing starts with strategies and plans, not ads and posts. It's driven by goals and executed with a unified approach, not individual activities. Marketing is the key to creating value and driving growth in any business. Almost every major corporation started as a small business and accelerated growth through great marketing.
No Cookie-Cutter Marketing
Modern technology has made it quick and easy to conduct "marketing" activities and so many business owners cannot resist the temptation. Online "cookie-cutter" services flood the market with emails, ads, pop-ups, and funnels that just about everyone is sick of seeing. This approach can be very detrimental to your business and its reputation, you never get a second chance to make a first impression. Potential customers get turned off and mark emails as spam, zip past your ads and immediately close pop-ups. Not to mention, what's quick and easy for you to do, is just as quick and easy for your competitors.
Don't "put the cart before the horse", marketing activities need to be conducted with the right strategy and as a component of a unified plan to generate the best possible results. Before talking about ads, emails, and social media, let's talk about strategies, tactics, and goals.