Email Marketing

The 5 requirements for successful email marketing

The 5 Requirements for Successful Email Marketing If you are like most people, every time you check your email, there are several messages from unknown sources, about things you don’t care about. I trust that annoys you, I know it annoys me! Don’t be one of those annoying businesses that send’s unwanted email, aka SPAM.[…]

Reviews, the Key to Building a Brand

Purchases are made from sources that are knowledgeable, trustworthy and reliable. How these values are earned in the information age is quite different than the past. In today’s world, total strangers are friends thanks to social media, ratings, feedback, blogs and more. Buyer’s respect and value the feedback of total strangers through reviews and ratings. We live[…]

Goals For Your Website

Whether you have an existing site, or are thinking of creating a new one for your business, goals need to be identified. The most common reason businesses build websites is to share information. However, websites can do so much more for the business. For example, gather information and help to identify potential customers. There are[…]

Web Presence

Website vs. Web Presence

In today’s digital age, businesses assume they need to have a website. Most businesses are correct, they do need a website, but not all businesses need one. However, all businesses need to have some sort of web presence, and that presence is different for each business. What do we mean by a web presence? Web[…]