Game of Thrones Banner

6 Strategic Marketing Lessons from “Game of Thrones”

Marketing Strategies from “Game of Thrones”   The final episode of “Game of Thrones” aired just a few days ago, even if you are one of the few people that has never watched the show, you have more than likely heard of it and are familiar with the brand “Game of Thrones” (GoT). The brand[…]

The One Thing Successful Businesses Have In Common

If you look at the history of most Fortune 500 corporations, you will see that they originally started as a small business, which eventually grew into a large corporation. While there are numerous factors that led to their success, there is one thing that successful businesses have in common, regardless of their size. Building a successful[…]

Misconceptions about Marketing

8 Misconceptions Business Owners Have About Marketing

8 Detrimental Marketing Misconceptions Business Owners Have  The term marketing has different meanings to different people. With so many different activities falling under the marketing umbrella, it’s no wonder business owners have misconceptions about what marketing is. (Suggestion: Take our Marketing Quiz before reading this article. This will provide you with a gauge to measure your marketing[…]

Marketing Consultant

5 Benefits of Using a Small Business Marketing Consultant

The 5 Benefits of A Small Business Marketing Consultant A small business marketing consultant is like a Certified Public Accountant (CPA), except they focus on marketing, not accounting. Almost every small business I know of has a CPA that they look to for expertise in accounting and tax matters. I believe small business owners retain[…]

Email Marketing

The 5 requirements for successful email marketing

The 5 Requirements for Successful Email Marketing If you are like most people, every time you check your email, there are several messages from unknown sources, about things you don’t care about. I trust that annoys you, I know it annoys me! Don’t be one of those annoying businesses that send’s unwanted email, aka SPAM.[…]

Most Common Marketing Mistake

The Most Common Marketing Mistake

There is one common marketing mistake that business owners often make. If your idea of marketing is placing an ad on social media, or sending a “sale” email to a list of email addresses purchased from a 3rd party and you expected a return by conducting one of these activities on its own, then you[…]

Review Rating Thumbs Up

Reviews, the Key to Building a Brand

A Digital World Whether choosing a restaurant for dinner or deciding on which electronic device to buy or even finding a good plumber, the opinion of a complete stranger holds great value. Online reviews and recommendations have a great impact on purchasing decisions. They help establish a sense of trust, quality, and reliability, even if the source[…]

Goals For Your Website

Whether you have an existing site, or are thinking of creating a new one for your business, goals need to be identified. The most common reason businesses build websites is to share information. However, websites can do so much more for the business. For example, gather information and help to identify potential customers. There are[…]

Web Presence

Website vs. Web Presence

In today’s digital age, businesses assume they need to have a website. Most businesses are correct, they do need a website, but not all businesses need one. However, all businesses need to have some sort of web presence, and that presence is different for each business. What do we mean by a web presence? Web[…]