Astute Group's targeted approach to generating qualified leads will fill your lead funnels with real opportunities. We optimize performance by aligning sales and marketing efforts to work in tandem, converting a potential client into realized revenue.
We'll develop lead generation, nurturing and scoring processes specifically for your business and it's offerings. Processes that generate numerous benefits, and create a win-win for sales and marketing, ultimately accelerating growth.
Increase Close Rates
Shorten Sales Cycles
Reduce Customer Acquisition Costs
Unite Sales and Marketing Efforts to Optimize Performance
Growth accelerates when sales and marketing departments are in agreement. That's why we extend beyond the marketing department and work with sales leadership and business owners to define a "Qualified Lead".
We unite both departments and resolve the most common issue between both departments, when should a lead be presented to sales? The answer varies for each business and needs to be agreed upon by both sales and marketing leadership.
Scoring and qualification standards are developed with sales leadership to ensure a lead is presented to the sales team when it is truly qualified. This approach generates numerous benefits,
Greater close rates
Shorter sales cycles
Reduce customer acquisition costs
Improved lead follow up rates
No More Random Activities
Stop wasting time and money on poorly planned campaigns that utilize the latest fad in one-size-fits-all and cookie-cutter services. The results, if any, may have actually caused lost opportunities.
Our strategically planned and tactically executed campaigns will create your definitive path to growth. We combine activities to deeply penetrate target markets and attract real opportunities. Ultimately creating efficiencies by eliminating "tire-kickers", while enabling sales teams to focus on their most valuable function, closing sales. That's how we accelerate the journey through your definitive path to growth.
Purchasing in the Information Age
The buying process has changed, less human interaction and greater digital communication. Buyers search online for what they want when they want it. They don’t want to be sold to, they want to be educated, enabling them to make an informed decision.
Phone calls and live meetings are reserved for the select few vendors that make the final cut. Quick responses are expected in our "instant" society. We will identify and implement the best communication mediums for your target audience, making communication comfortable, convenient and easy.
(For example, we came up with the idea of creating an "Ask an Engineer" link on our clients' website. Enabling engineers (the primary decision makers) to chat with or email our clients engineers. Engineers tend to avoid discussions with salespeople, yet appreciate direct interaction with knowledge sources.) This resulted in over 80% close rates when engaged in this manner.
Our Qualified Lead Generation Process Achieves
Higher close rates with greater customer satisfaction
Quicker sales cycles and increased efficiencies
Reduced costs per lead
Improved sales team morale and trust in the quality of leads generated