Lead Generation and Qualification

You've probably heard the adage, "Sales is a numbers game". What the adage doesn't specify is that the number that generates the most sales, is qualified leads. Qualified leads improve other vital numbers also, like close rates, profit margin and length of sales cycle. Astute Group is focused on qualified lead generation because qualified leads generate more sales. 

Our Qualified Lead Generation Process Achieves

  • Higher close rates with greater customer satisfaction
  • Quicker sales cycles and increased efficiencies
  • Reduced costs per lead
  • Improved sales team morale and trust in the quality of  leads generated
Lead Scoring Process

The Purchasing Process Has Changed, Is Your Business Up To Speed?

Buyers search online for what they want when they want it. They don’t want to be sold to, they want to be empowered to make an informed decision. They communicate in various ways and want answers quickly. Don't worry, we've got you covered.

targeted marketing

                                                    Target Markets

Generate leads in the markets and segments that are the best fit for your offerings

  • Attract the right type of clients
  • Establish your brand as a leader
  • Increase margins and profitability

The Right Information at The Right Time

At what point do you contact a lead and by which method? Calling a new lead immediately after they submit their contact information can be detrimental, wait too long and you could lose the opportunity. Our automated process sends the right message at the right time by monitoring the leads activities and reacting to their actions.


information sharing
Marketing Planning

Efficient Yet Effective

Not all leads are good leads, don't waste resources on poorly qualified leads. Lead nurturing and scoring solves this problem by qualifying leads and notifying your sales team when a lead has "scored" within a target range that you define. This process enables salespeople to focus on their most important function, closing sales.