Fractional Marketing Executive



Gain all the of the benefits of a having a marketing executive on staff, at a fraction of the cost. Our fractional marketing executive program is designed to help small and midsize businesses that cannot afford the cost of a full-time executive, but realize the importance of marketing.

All too often, marketing is viewed as fluff, or a secondary support activity that is not critical for the business. Wise business leaders realize marketing is strategic, and that marketing is an investment that generates a return.

Why an Astute Fractional Executive:

  • C-Level experience and knowledge to achieve your goals
  • Cost-effective solution that optimizes efficiency and productivity
  • Enables executives and owners to focus on running the business (we'll focus on growth)



The Benefits of an Astute Fractional Marketing Executive

Strategic Planning


We begin by understanding your goals, then formulate a strategy and create a plan to achieve those goals. Astute Group will provide the big-picture perspective needed to fully understand the market. Once that is clearly understood, we will lay out the roadmap to get your business where you want it to be.


Now that the plan is developed, we make sure it is executed with precision.  Although we are fractional marketing executives, our dedication is wholehearted. You focus on running your business, we'll focus on growing it.

  • We provide the resources needed or work with your existing staff and partner relationships
  • Availability when needed along with regular meetings and reviews
  • Metrics and milestones established and monitored to ensure productivity and continuous achievement
Implementation of Marketing Tactics
Marketing Results


Real results improve the bottom line! Astute Group firmly views marketing as an investment, and the quality of an investment is the return it generates. There are numerous other benefits generated from quality marketing, but what matters most is growth and profitability.

  • Data-driven insight for informed decision making
  • Goal-Oriented reporting (a "like" on social media is not a goal, new leads generated is)
  • No surprises or unexpected issues (We don't like surprises)


One of the many great benefits of our Fractional Marketing Executive program is flexibility. Every business is unique, as are the needs of that business. We develop strategies that are custom tailored to numerous factors, including resources. Whatever your current marketing resources are, we will maximize the return.

Increase Revenues, Reduce Cost

Our goal is to provide you with the greatest possible return on your marketing investment, including reducing costs without reducing performance. If we do our job right, we will reduce our bill to your business, yes you read that right!


Fractional Marketing Executive