Over 30,000 new consumer products are launched every year and at least 80% of these products fail. *
A great product doesn't go very far if potential buyers are not aware of it, or do not fully understand its value. Many great products have failed because they were not launched and marketed effectively. That's where an Astute product marketing consultant comes in.
Effective product marketing starts with research and analysis, it's driven by goals and led by a strategy. That's just the beginning of a plan, there is much more that must be done to maximize revenues and accelerate growth. Don't worry, our product marketing consultants will help launch your product with a big bang and drive its success.
*According to Harvard Business School professor Clayton Christensen
Gain Market Share
Tell the world about your new bundle of joy, your great new product. A well-executed product launch can be the difference between success and failure. Astute product marketing consultants provide the strategic, tactical and operational support needed to come out of the gates running at full speed.
Segmentation / Targeting
Given a choice, most buyers prefer the product with a brand name. Branding a product adds value and can create a perception of higher quality and worth. Branding also increases profit margins and overall sales!
Real branding goes beyond a catchy name and a logo, check out our branding strategy page to understand how we develop a brand, that includes product, services and even functionality that may be shared across several product lines.
MARKETING & SALES CHANNELS
What's the most effective way to get your product out to buyers? It's different for every product. Don't worry, we got this. We will work with you to develop a sales channel strategy and determine what channels are best for selling your product. Then we'll implement the tactics to gain the greatest return through each channel.
MARKETING COLLATERAL / SALES TOOLS
Just like any other job, the right tools make it much easier and improve the results. Your sales team needs to be empowered with all of the information available about your product, as well as competitors products, and how you position against them. They also need quality materials to show and tell your story. We'll develop the right tools and collateral to help accelerate sales.
CASE STUDY: BRAND STRATEGY
Established Manufacturer as an Industry Leader by Branding a Feature Across All Product Lines!
CASE STUDY: PRODUCT MARKETING
Drove 1,000% Increase in Sales of a Product Line
CASE STUDY: E-COMMERCE
Increased revenues by 110% by developing and implementing the right strategy for E-Commerce and Marketing Automation.
CASE STUDY: DIGITAL MARKETING
Increased Site Traffic, Conversions and other KPI's by an average of 40% while generating qualified leads and reducing PPC and Cost Per Lead