PRODUCT MARKETING 

Drive Your Products Success

 

 

 

 

A great product doesn't go very far if potential buyers are not aware of it and fully understand its benefits and value. That's where an Astute product marketing consultant comes in. Many great products have failed because they were not marketed effectively. Effective product marketing starts with research and analysis, its driven by goals and led by a strategy. That's just the beginning of a plan, there is much more that must be done to maximize revenues and accelerate growth. Don't worry, an Astute product marketing consultant will help drive the success of your product.  

  • Increase Margins

  • Accelerate Growth

  • Gain Market Share

  • Maximize Value

  • Product Launch

    PRODUCT LAUNCH

    Tell the world about your new bundle of joy, your great new product. A well-executed product launch can be the difference between success and failure. Astute product marketing consultants provide the strategic, tactical and operational support needed to come out of the gates running at full speed.

  • Distribution
  • Awareness
  • Training
  • Competitor Evaluation
  • Market Analysis
  • Positioning
  • Pricing
  • Segmentation / Targeting
  • Promotion
  • Marketing Collateral
  • Sales Tools
  • Content Development
  • Brand Branding

    PRODUCT BRANDING

    Given a choice, most buyers prefer the product with a brand name. Branding a product adds value and can create a perception of higher quality and worth. Branding also increases profit margins and overall sales!

    Real branding goes beyond a catchy name and a logo, check out our branding strategy page to understand how we develop a brand, that includes product, services and even functionality that may be shared across several product lines.

  • Distribution Channels

    PRODUCT DISTRIBUTION CHANNELS

    What's the most effective way to get your product out to buyers? It's different for every product. Don't worry, we got this. We will work with you to develop a sales channel strategy and determine what channels are best for selling your product. Then we'll implement the tactics to gain the greatest return through each channel.

  • Marketing Collateral

    MARKETING COLLATERAL / SALES TOOLS

    Just like any other job, the right tools make it much easier and improve the results. Your sales team needs to be empowered with all of the information available about your product, as well as competitors products, and how you position against them.  They also need quality materials to show and tell your story.  We'll develop the right tools and collateral to help accelerate sales.

Shop Floor

CASE STUDY: BRAND STRATEGY

Established Manufacturer as an Industry Leader by Branding a Feature Across All Product Lines!

product marketing results

CASE STUDY: PRODUCT MARKETING

Drove 1,000% Increase in Sales of a Product Line

Marketing Automation Report

CASE STUDY: E-COMMERCE

 Increased revenues by 110%  by developing and implementing the right strategy for E-Commerce and Marketing Automation.

CASE STUDY: DIGITAL MARKETING

Increased Site Traffic, Conversions and other KPI's by an average of 40% while generating qualified leads and reducing PPC and Cost Per Lead