A great product doesn't achieve much if potential buyers are not aware of it and understand its benefits and value, that's where a product marketing consultant comes in. Many great products have been developed and failed because they were not marketed effectively. Effective product marketing starts with research and analysis, its driven by goals and led by a strategy. That's just the beginning of a plan, there is much more that must be done to maximize revenues and accelerate growth. Don't worry, an Astute product marketing consultant will get you there.
A great product needs great marketing to drive growth and reach its full potential
Tell the world about your new bundle of joy, your great new product. A well-executed product launch can be the difference between success and failure. Astute product marketing consultants provide the strategic, tactical and operational support needed to come out of the gates running at full speed.
Given a choice, most buyers prefer the product with a brand name. Branding a product adds value and can create a perception of value, quality or reliability. Branding also increases profit margins and overall sales!
Real branding goes beyond a catchy name and a logo, check out our branding strategy page to understand how we develop a brand, that includes product, services and even functionality that may be shared across several product lines.
What's the most effective way to get your product out to buyers? It's different for every product. Don't worry, we got this. We will work with you to develop a sales channel strategy and determine what channels are best for selling your product. Then we'll implement the tactics to gain the greatest return through each channel.
SALES TOOLS AND COLLATERAL
Just like any other job, the right tools make it a lot easier. Your sales team needs to be empowered with all of the information available about your product, as well as competitors products, and how you position against them. They also need quality materials to show and tell your story. We'll develop the right tools and collateral to help accelerate sales.
Case Study - 1,000% Growth
See how we helped grow sales of an existing product line by 1,000% in just two short years.