We've put together this list of the most frequently asked questions about Fractional CMO's to help small and mid-size business owners understand the value that a CMO brings to the business, and why Fractional CMO's are becoming more and more common in the market.
The questions you will find will provide valuable insight and a deeper understanding of the role, its benefits and how it works. Of course, we start with the most frequently asked question, What is a Fractional CMO? that's just the tip of the iceberg.
If you have a specific question or need further clarification on any aspect of a Fractional CMO, feel free to ask. Just submit your question via the form at the bottom of this page, we will respond within 1 business day.
What is a Fractional CMO?
An Astute Group Fractional CMO (Chief Marketing Officer) is an executive-level marketing expert that provides proven marketing methodologies and the fundamentals that successful businesses use to achieve their marketing goals and drive substantial growth.
When Would an Organization Need a Fractional CMO?
A Fractional CMO is usually brought in to help a business with the following challenges
Marketing resources exist but are not achieving the results or ROI that is to be expected at the level expenditures incurred.
To help a start-up or new business develop the optimal plan to drive the businesses success, obtain funding or other resources from a 3rd party.
A business that has experienced a decline for two consecutive quarters or more.
A non-biased, experts perspective that is supported by research and data is needed.
An organization wants to develop its leaders and staff through mentoring and coaching.
What are the Benefits of Having a Fractional CMO?
There are numerous benefits to engaging an Astute Group Fractional CMO into your organization,
Access to C level Marketing Executives expertise for a fraction of the cost of a full-time C Level executive on staff
Implementation of a structured methodology to drive growth and achieve marketing goals
Elimination of trial-and-error marketing activities that generate sporadic, if any results
A fresh big-picture perspective to identify new opportunities and optimize growth strategies
Dedicated focus and leadership of the only department in an organization that generates revenues. Marketing is an investment, not an expense because marketing drives revenues.
A fractional CMO will accelerate growth and take the business to the next level.
CMO is an acronym for Chief Marketing Officer, a reference to a big-picture, strategic visionary. It is this vision and strategic mindset that drives growth and success for any size business.
How is a Fractional CMO Engagement Structured?
A "Fractional" role differs from the traditional employment structure in at least one, if not both, of the following manners,
Temporary engagement - it is not intended to be ongoing like employment
Attendance- A Fractional CMO is rarely expected to dedicate full-time hours every month or report to a facility every day.
The terms of the engagement are dependent upon the clients' needs, typical engagements include,
Astute Group offers flexibility and is willing to structure an arrangement in a manner which provides the greatest benefit to your organization. We are not limited to just the most common engagement types.