FRACTIONAL CMO FAQ'S

FREQUENTLY ASKED QUESTIONS

We've put together this list of the most frequently asked questions about Fractional CMO's to help small and mid-size business owners understand the value that a CMO brings to the business, and why Fractional CMO's are becoming more and more common in the market.

The questions you will find will provide valuable insight and a deeper understanding of the role, its benefits and how it works. Of course, we start with the most frequently asked question, What is a Fractional CMO? that's just the tip of the iceberg.

If you have a specific question or need further clarification on any aspect of a Fractional CMO, feel free to ask. Just submit your question via the form at the bottom of this page, we will respond within 1 business day.

Fractional CMO Business card

What is a Fractional CMO?

An Astute Group Fractional CMO (Chief Marketing Officer) is an executive-level marketing expert that provides proven marketing methodologies and the fundamentals that successful businesses use to achieve their marketing goals and drive substantial growth. 

When Would an Organization Need a Fractional CMO?

A Fractional CMO is usually brought in to help a business with the following challenges

  •  Marketing resources exist but are not achieving the results or ROI that is to be expected at the level expenditures incurred. 
  •  To help a start-up or new business develop the optimal plan to drive the businesses success, obtain funding or other resources from a 3rd party. 
  •  A business that has experienced a decline for two consecutive quarters or more. 
  •  A non-biased, experts perspective that is supported by research and data is needed.
  •  An organization wants to develop its leaders and staff through mentoring and coaching.

What are the Benefits of Having a Fractional CMO?

There are numerous benefits to engaging an Astute Group Fractional CMO into your organization,

  • Access to C level Marketing Executives expertise for a fraction of the cost of a full-time C Level executive on staff
  • Implementation of a structured methodology to drive growth and achieve marketing goals
  • Elimination of trial-and-error marketing activities that generate sporadic, if any results
  • A fresh big-picture perspective to identify new opportunities and optimize growth strategies
  • Dedicated focus and leadership of the only department in an organization that generates revenues. Marketing is an investment, not an expense because marketing drives revenues. 
  • A fractional CMO will accelerate growth and take the business to the next level. 

CMO is an acronym for Chief Marketing Officer, a reference to a big-picture, strategic visionary. It is this vision and strategic mindset that drives growth and success for any size business. 

How is a Fractional CMO Engagement Structured?

A "Fractional" role differs from the traditional employment structure in at least one, if not both, of the following manners,

  • Temporary engagement - it is not intended to be ongoing like employment
  • Attendance- A Fractional CMO is rarely expected to dedicate full-time hours every month or report to a facility every day.

The terms of the engagement are dependent upon the clients' needs, typical engagements include,  

  • Part-time, regular basis (ex: regularly scheduled 16hrs/week)
  • As-needed, temporary basis (ex: special project)
  • Recurring basis (ex: annual planning, monthly performance reviews, quarterly meetings)

Astute Group offers flexibility and is willing to structure an arrangement in a manner which provides the greatest benefit to your organization. We are not limited to just the most common engagement types. 

Any Questions about Fractional CMO's