We have identified several Marketing Strategies from Game of Thrones that just about any businesses can benefit from.
Consistency is Key
People conduct business with sources they trust, one way that trust is earned is through reliability. A key premise in being considered reliable is having consistency. Consistency throughout, whether it’s something “small” or a major issue, or project. This is exemplified in the common belief that people will remember one thing that you do wrong, but forget numerous others that you did right.
As a diehard fan of “Game of Thrones”, I can tell you firsthand that Season 8 was not nearly as good as the prior seasons. That is not only my opinion but the opinion of many others, including over half a million people who have signed a petition to have Season 8 remade.
The reason I believe that Season 8 did so poorly is that it was inconsistent with the prior seasons, specifically, it lacked the “shock value” that prior seasons had. This could be attributed to the fact that content from the book that “Game of Thrones” is based on, A Song of Ice and Fire by George R.R. Martin, was depleted by Season 7. Hence, the primary content source changed, although Martin was involved in the writing of Season 8, he was not the one leading the charge.
Branding is Critical
A brand is an identity for a business or a product, somewhat comparable to a person’s legal name and social security number. The identity created by a brand carries along with it a reputation. The image and value of your business or product are also tied to that brand. That’s why developing a great brand is critical.
As “Game of Thrones” has proven, a well-perceived brand has a great value and generates opportunities. The 100 plus collaborations that GoT has participated in have generated tremendous revenues while creating greater awareness of the “Game of Thrones” brand. For example, imagine if someone that has never watched “Game of Thrones” orders a soft drink at a fast food restaurant, and sees the GoT brand all over the cup. That person is now aware of the brand and may potentially watch an episode or ask friends about the show. The collaboration has created a win-win situation where both brands gain awareness.
Change is Inevitable
This is especially true in today's business world; organizations today face a very competitive and dynamic environment that changes quickly. People tend to resist change because it conflicts with their need to maintain their sense of personal security.
Successful organizations will have a positive attitude towards change. They plan for and expect change by strategically planning in a goal-oriented manner. They try to avoid surprises, but if they should happen, the impact is minimized due to preparation and planning.
Several characters were introduced and eliminated throughout the 8 seasons of “Game of Thrones”, and this continuous change kept the show fresh and exciting. You may be asking how this correlates with the lesson of consistency. “Game of Thrones” kept the plots consistent while changing some of the parties involved.
This same methodology should be applied to marketing strategies. Develop a brand and keep it consistent while promoting it through various channels and mediums. More importantly, deliver consistent quality while monitoring your markets and adapting as needed.